martechoutlook
The MDM Ecosystem

The MDM Ecosystem

Sherri Adame, Enterprise Metadata and Master Data Leader | Chief Customer and Reference Data Governance Officer, Cigna

Marketing from Inside Out

Marketing from Inside Out

Jeanniey Mullen, Global Chief Marketing Officer, Mercer

CIOs Lead the Paradigm Shift of How Businesses, Individuals Connect Worldwide

Jan Geldmacher, President, Sprint Business [NYSE:S]

CIOs Lead the Paradigm Shift of How Businesses, Individuals Connect Worldwide

The world is experiencing an unprecedented paradigm shift from the physical to the virtual.

B2B Marketing for 2017 - Driving Brand Consideration in an Era of Perfect Information

Wes Durow, CMO, Mitel

B2B Marketing for 2017 - Driving Brand Consideration in an Era of Perfect Information

Business–to-business customers have gained access to almost perfect information regarding those companies who serve them.

Little Data

Little Data

Jerry W. Thomas, President & CEO, Decision Analyst

ISO 9001- What Is in IT for me?

ISO 9001- What Is in IT for me?

Govind Ramu, Senior Director, Global Quality Management Systems, SunPower Corporation [NASDAQ:SPWR]

Putting a Face on Every Customer

Putting a Face on Every Customer

Jay Henderson, Director- Marketing Cloud, IBM Commerce

How Digital Shopping Impacts Marketers' Considerations for E-Commerce

How Digital Shopping Impacts Marketers' Considerations for E-Commerce

Monique Acevedo, VP, Sports and Active Nutrition Brands, The Nature's Bounty Co.

Integration Enables Omni-channel Experiences

Integration Enables Omni-channel Experiences

Bill Dyer, CTO & Head of Strategy, Alcatel-Lucent Motive

How to Make the Most of your CDP Digitally

How to Make the Most of your CDP Digitally

Lisa Siemaszko, Director of CRM and Email Marketing, Clark International Limited

Brand Activation Is Great; If One Can Manage It

Brand Activation Is Great; If One Can Manage It

David Panek, SVP-Marketing, Aprimo

Social Intelligence Stack

Rebecca Carson, Global Director of Research Services, Brandwatch

Social Intelligence Stack

Social listening is the foundation of the social intelligence stack. This is the process of a social intelligence platform scanning and pulling in data from a variety of online sources.

Adaptive Design to Improve Customer Satisfaction

Basem Sarandah, CEO, Nexant

Adaptive Design to Improve Customer Satisfaction

The right customer data and responsive design principles guide program optimization.

The Transformation from Customer Centric ... to Customer Obsessed

Jonathan Beamer, Chief Marketing Officer, Monster

The Transformation from Customer Centric ... to Customer Obsessed

You must attain information to understand who is buying, and why. It’s that simple. Then, you can create messages and experiences with those people in mind.

Don't Just Embrace the Digital Transformation. Run With It

Maggie Chan Jones, CMO, SAP [NYSE:SAP]

Don't Just Embrace the Digital Transformation. Run With It

Data is a beautiful thing. This mentality has long been embraced by IT professionals. However, other departments are quickly taking notice and realizing the opportunity it can bring.

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