Jan Geldmacher, President, Sprint Business [NYSE:S]
The world is experiencing an unprecedented paradigm shift from the physical to the virtual.
Wes Durow, CMO, Mitel
Business–to-business customers have gained access to almost perfect information regarding those companies who serve them.
Monique Acevedo, VP, Sports and Active Nutrition Brands, The Nature's Bounty Co.
Rebecca Carson, Global Director of Research Services, Brandwatch
Social listening is the foundation of the social intelligence stack. This is the process of a social intelligence platform scanning and pulling in data from a variety of online sources.
Basem Sarandah, CEO, Nexant
The right customer data and responsive design principles guide program optimization.
Jonathan Beamer, Chief Marketing Officer, Monster
You must attain information to understand who is buying, and why. It’s that simple. Then, you can create messages and experiences with those people in mind.
Maggie Chan Jones, CMO, SAP [NYSE:SAP]
Data is a beautiful thing. This mentality has long been embraced by IT professionals. However, other departments are quickly taking notice and realizing the opportunity it can bring.