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Customer Experience for Mobile is More Important to Your Business Than You Might Think

Ashish Toshniwal, CEO, Y Media Labs

Customer Experience for Mobile is More Important to Your Business Than You Might Think

Before we dive into the nitty gritty world of Hybrid vs. Native Mobile Apps, there’s one aspect of mobile that you should be aware of. Mobile Phones are very personal devices.

Marketing from Inside Out

Jeanniey Mullen, Global Chief Marketing Officer, Mercer

Marketing from Inside Out

In our increasingly digitally enabled world, marketing teams are under pressure to master technology to drive growth.

With Great Data Comes Great Responsibility

With Great Data Comes Great Responsibility

Steven Handmaker, CMO, Assurance

A Blueprint for Building an Effective Lead Generation Website

A Blueprint for Building an Effective Lead Generation Website

Brad Shorr, Director of Content Strategy, Straight North

Giving Fans a Rock Star Experience with Hubspot

Giving Fans a Rock Star Experience with Hubspot

Ellie Ovsenik, Director of Content Marketing, Rock & Roll Hall of Fame

How to Make your Customer Data Actionable

How to Make your Customer Data Actionable

Susan Ganeshan, CMO, Clarabridge

An ideal Gateway to Bring Brands Closer to the Customers

An ideal Gateway to Bring Brands Closer to the Customers

John Sadowski, Executive Vice President & CIO, Sandy Spring Bank [NASDAQ:SASR]

Ensuring High Quality Communications and Marketing Consistency

Ensuring High Quality Communications and Marketing Consistency

Amy Scissons, Head of Global Marketing, Moody’s Analytics

OmniChannel Marketing Redefined

Amy Romero, CMO, CreativeDrive

OmniChannel Marketing Redefined

As far as omnichannel marketing is concerned, people need to start looking at channels in an agnostic way.

Transforming the Customer Experience

Jay Autrey, Chief Customer Officer, MONI

Transforming the Customer Experience

It’s no secret that a positive customer experience is paramount to a company’s success. If customers are not satisfied with the product, service and support they receive, they will take their business elsewhere.

Setting Direction in an Era of Continuous Transformation

Robert Walden, CIO, Epsilon

Setting Direction in an Era of Continuous Transformation

Setting strategic direction for an effective marketing plan has always been difficult. Aligning technology strategy with that marketing plan during one of the most disruptive, transformational times in modern history is an incredibly.

How to Select the Right Marketing Technology Platforms for Your Business Needs

Erin Moloney, Director-Marketing Digital Agency & Digital Marketing, Perficient

How to Select the Right Marketing Technology Platforms for Your Business Needs

Marketers must find technology that supports their goals of acquiring, engaging and retaining customers.

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